Online survey was first used in 1999 and it was met with a lot of uncertainties and questions. With mobile marketing and the social media gaining a lot of ground over a short period of time, we are facing a new shift. Now we need to optimize the online experience to be desktop and mobile friendly.
Mobile is all over the place
Abundance of the mobile-broadband devices: As said by the International Telecommunications Union (ITU), the usage of mobile devices has grown in an amazing way in the past ten years, whereas landline phones subscription have been on the decline since 2006. According to ITU Aggregate Data, the mobile broadband subscription has increased over five folds since 2007. This has greatly influenced the use of mobile for online surveys.
Stagnancy of Desktop Devices: with 4 out of 5 people now having access to the internet through their cell phones, internet usage has become more mobile subjugated. This trend became very obvious in 2010 when for the first time ever the sales of smart phones became higher than the sales for PCs. Up till now the sales of smart phones have not reduced, while PCs on the other hand have continued to struggle with the level of growth.
Increase in the capability of smart phones: The increase in the sales of smart phones is based on the inflated speed and power found on these devices. Now that smart phones are capable of satisfying the needs of the users, the rate at which internet pages are being viewed from mobile devices has doubled over the years. This trend is not seen by experts to be shortlived. According to a lot of specialists in the field, it is foretold that in 2015 the use of mobile internet will over throw desktop internet usage all over the globe.
Business audience and consumers have taken up mobile technology on an extraordinary scale. Despite the fact that more and more surveys are now being taken on mobile phones, certainly not all researchers have made their research phone friendly. The total amount of emails opened using mobile devices compared to PCs from 2010 to 2012 has more than doubled, thereby reaching a shocking 27%
It is not effective any more to associate the internet to a desktop phenomenon as a weighty and growing percentage of society utilizes smart phones as a primary way to connect to the internet, check emails and respond to surveys.
Survey design for mobile devices isn't only about designing for a lesser screen; it is also about bringing in new technologies and also blending in new techniques for mobile phones in a way that establishes a simple and attractive experience.
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Romain Baczyk is EVP of Sales and Business Development at Market Research technology specialist Q-Fi Solutions. Q-Fi Solutions' flagship product is Q-Fi Surveys, the most customizable online data collection solution designed with market research organizations' needs in mind. He can be reached at firstname.lastname@example.org
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