Launching and nurturing a successful brand doesn’t just ‘happen.’ And for you and your brand leadership team to accurately identify current opportunities, and/or create new ones, requires a thoughtful and inclusive process. Success will require you and your team to step out of your normal roles and perspectives. Remaining open-minded and innovation-focused is often easier…
Read more... Launching and nurturing a successful brand doesn’t just ‘happen.’ And for you and your brand leadership team to accurately identify current opportunities, and/or create new ones, requires a thoughtful and inclusive process. Success will require you and your team to step out of your normal roles and perspectives. Remaining open-minded and innovation-focused is often easier…
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Repositioning your business in the marketplace is no easy task. The innovative strategy that worked last year may no longer be valid in today’s environment. Sometimes, your staff can get so busy focusing on their day-to-day duties, they forget to think ahead and look toward the future. You’re not alone. One of the most respected…
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